Designed the serif typeface called Fragile. The entire set took about 2 months. At 10 hours a day, that adds up to about 34,560 minutes!

Grew up eating mangoes in the vibrant, cosmopolitan city of Mumbai, teeming with 19 million people.

An ardent student of Kathak, a 2000 year old classical North-Indian dance with complex rhythms, percussion, mathematics, and storytelling.

The number of years she has been driving. Zero intention to change this!

Rusha Sopariwala

Rusha (roo•sha) is a curious designer and a bold explorer currently living in wicked Boston. Rusha has crafted clear and compelling communications for businesses and non-profit clients, leading all phases of the design process – strategic direction, conceptual design exploration, brainstorming, creative execution and storytelling. She strongly believes in meaningful engagement and is collaborating with a start-up in the clean energy space to accelerate the adoption and accessibility of these technologies.

She is constantly looking for new opportunities to leverage design, systems thinking, and culture to attain a deeper understanding of human behavior. In this endeavor, she loves exploring different environments and getting lost in strange cities. Warmer cities preferred!


Cultural observations, Bombay vs. Boston, optimism and idealism, food fanaticism, strong opinions, fascination with people, technology and environment, delightful surprises and absolute disbelief.

Posted on Nov 17, 2017

Breaking from my usual narrative to raise awareness on the World prematurity day. 1 in 10 babies are born too soon and every one of them deserves a chance to fight and live a healthy life. These miracle babies are superheroes! Celebrating my preemie and hugging him extra tight today! 💜 . . . .

Posted on Nov 9, 2017

when the cafe setup is so beautiful and done so tastefully, you don’t really need the coffee to wake you up! . . . . .

Posted on Nov 6, 2017

2 views-day and night. generosity and tranquility never stops. Sikhism founded by Guru Nanak in the 15th century, strives for unity of all humankind, engaging in selfless service, striving for social justice for the benefit and prosperity of all. . . . . .

Posted on Nov 2, 2017

simple. geometric. colorful. I would love so many more places in the world if it weren’t for the cold! @luzfelicha . . . . .

Posted on Oct 19, 2017

may your life sparkle with love and light! happy diwali and a very happy new years! it’s strange not to get a diwali parcel from home but eat freshly made gulab jamuns and laddoos this diwali! . . . . .

Posted on Oct 17, 2017

those two little words were shockingly hard to type. bombay locals, the lifeline of the city spares no one. . . . . . ❤️


Thanks for checking out my work. I design for screen, paper and space and I am passionate about design for good. Drop me a line to let me know how I can help you or just to say hi.

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