Designed the serif typeface called Fragile. The entire set took about 2 months. At 10 hours a day, that adds up to about 34,560 minutes!

Grew up eating mangoes in the vibrant, cosmopolitan city of Mumbai, teeming with 19 million people.

An ardent student of Kathak, a 2000 year old classical North-Indian dance with complex rhythms, percussion, mathematics, and storytelling.

The number of years she has been driving. Zero intention to change this!

Rusha Sopariwala

Rusha (roo•sha) is a curious designer and a bold explorer currently living in wicked Boston. Rusha has crafted clear and compelling communications for businesses and non-profit clients, leading all phases of the design process – strategic direction, conceptual design exploration, brainstorming, creative execution and storytelling. She strongly believes in meaningful engagement and is collaborating with a start-up in the clean energy space to accelerate the adoption and accessibility of these technologies.

She is constantly looking for new opportunities to leverage design, systems thinking, and culture to attain a deeper understanding of human behavior. In this endeavor, she loves exploring different environments and getting lost in strange cities. Warmer cities preferred!


Cultural observations, Bombay vs. Boston, optimism and idealism, food fanaticism, strong opinions, fascination with people, technology and environment, delightful surprises and absolute disbelief.

Posted on Apr 11, 2018

these modern buildings of this modern world. devoid of details, personality, character. just glass on glass. endlessly. the height is impressive but i couldn’t see a single soul when i walked. who lives here? . . . . 🇦🇪

Posted on Mar 27, 2018

gorgeous stonework! each individually cut and laid. not just a small corner but through the entire city. imagine the time, budget and patience to design and execute it all. . . . . . ña ín

Posted on Mar 23, 2018

saw the cutest hand painted sign for a cute little store in the smallest alley ever imagined. i love hand painted typography. a skill i am loosing touch, sadly with being digital all the time. it’s endearing how the signs starts italics, then forgets about it by the time you reach “L” and then brings it back full-force with “A”. oh! and the flower pots! what a fuzzy feeling :) . . . . .

Posted on Mar 19, 2018

cold and rainy. the chill had settled in my bones. but it wouldn’t stop me from wandering around and getting lost in new places. as the third largest city in the european union, madrid is punctuated with contemporary and neo-classical buildings/sculptures. i couldn’t wait to capture this building and the view kept getting better every few steps. @madridcityworld . . . . . . ña

Posted on Feb 18, 2018

Don’t get me wrong. I do like you snow...the fresh new coat, when you are pristine and pretty and i’m sitting by the fire place. then reality and cold strikes in about 5 minutes. i miss my tropics . . . . .


Thanks for checking out my work. I design for screen, paper and space and I am passionate about design for good. Drop me a line to let me know how I can help you or just to say hi.

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