Designed the serif typeface called Fragile. The entire set took about 2 months. At 10 hours a day, that adds up to about 34,560 minutes!
Grew up eating mangoes in the vibrant, cosmopolitan city of Mumbai, teeming with 19 million people.
An ardent student of Kathak, a 2000 year old classical North-Indian dance with complex rhythms, percussion, mathematics, and storytelling.
The number of years she has been driving. Zero intention to change this!
Rusha (roo•sha) is a curious designer and a bold explorer currently living in wicked Boston. Rusha has crafted clear and compelling communications for businesses and non-profit clients, leading all phases of the design process – strategic direction, conceptual design exploration, brainstorming, creative execution and storytelling. She strongly believes in meaningful engagement and is collaborating with a start-up in the clean energy space to accelerate the adoption and accessibility of these technologies.
She is constantly looking for new opportunities to leverage design, systems thinking, and culture to attain a deeper understanding of human behavior. In this endeavor, she loves exploring different environments and getting lost in strange cities. Warmer cities preferred!
Cultural observations, Bombay vs. Boston, optimism and idealism, food fanaticism, strong opinions, fascination with people, technology and environment, delightful surprises and absolute disbelief.
this art at the mfa spoke to me at this particular visit. my life right now is just like this. diverging and converging million ideas, broadening perspectives, narrowing options. zeroing in on my goals as a designer, mother, wife, daughter. so many hues, so many shades, so many roles. it’s beautiful! @mfaboston . . . . .
it was really funny to see that no matter if you are pentagram or a junior designer, you would still face the same challenge putting the letterforms ‘ICA’ next to each other! ICA’s new visual brand identity by abbot miller of pentagram. an insightful presentation about the process, the challenges and experiments that led to the current stencil typeface and the rational behind c’. i will definitely miss the red bold identity but the new identity is far more sensitive and applicable. @icaboston @pentagramdesign . . . . .
summer vibes in the city. dare i say MY city?! the fantasy of starting over in a new city is thrilling especially when boston is buried under snow. now that summer is here, boston gives me the ‘new’ city feel. hidden corners to explore, new bakery to try out, drinks by the pier. but it’s also a city where i’ve lived for 15 years. when does it become home? will it ever? @icaboston . . . . . #
I daydream of a life as a nomad. hopping around the world, prying into people’s life from different cultures and experiencing this infinite beauty. but the realities keep me grounded (or the lack of guts to actually do it). so on my getaway trips, i plan to an extent but also leave a healthy amount to chance and discovery. like example - when we came across this bakery in reykjavik at 7am. we weren’t even so hungry but the smell and sight of bakers freshly baking the bread, we were there, trying it all! best find ever with @luzfelicha . . . . . 🇮🇸 ík
gentle hombre. loco tapas. mui bien. piscoz rio. we met. habla espanol. buenos tardes. . . . . . ña
Thanks for checking out my work. I design for screen, paper and space and I am passionate about design for good. Drop me a line to let me know how I can help you or just to say hi. email@example.com