Designed the serif typeface called Fragile. The entire set took about 2 months. At 10 hours a day, that adds up to about 34,560 minutes!
Grew up eating mangoes in the vibrant, cosmopolitan city of Mumbai, teeming with 19 million people.
An ardent student of Kathak, a 2000 year old classical North-Indian dance with complex rhythms, percussion, mathematics, and storytelling.
The number of years she has been driving. Zero intention to change this!
Rusha (roo•sha) is a curious designer and a bold explorer currently living in wicked Boston. Rusha has crafted clear and compelling communications for businesses and non-profit clients, leading all phases of the design process – strategic direction, conceptual design exploration, brainstorming, creative execution and storytelling. She strongly believes in meaningful engagement and is collaborating with a start-up in the clean energy space to accelerate the adoption and accessibility of these technologies.
She is constantly looking for new opportunities to leverage design, systems thinking, and culture to attain a deeper understanding of human behavior. In this endeavor, she loves exploring different environments and getting lost in strange cities. Warmer cities preferred!
Cultural observations, Bombay vs. Boston, optimism and idealism, food fanaticism, strong opinions, fascination with people, technology and environment, delightful surprises and absolute disbelief.
when you live far away, you miss mundane things, not saying this piece of heaven is mundane. replicable you might ask? yes and no. the joy of eating a piping hot grilled cheese sandwich at a crowded street corner in the middle of the day, unplanned with that free masala batata at the end... cannot be replicated! . . .
the mesmerizing beauty and the power of golden temple brings millions of visitors a day from far and near, believers and nonbelievers, really young and super old. . . . . 🇮🇳
when letters and words come alive but are still jumbled up like the thoughts in my head. . . .
stories waiting to be told... stories waiting to be heard. endless charm of the bygone years
Thanks for checking out my work. I design for screen, paper and space and I am passionate about design for good. Drop me a line to let me know how I can help you or just to say hi. email@example.com