Designed the serif typeface called Fragile. The entire set took about 2 months. At 10 hours a day, that adds up to about 34,560 minutes!

Grew up eating mangoes in the vibrant, cosmopolitan city of Mumbai, teeming with 19 million people.

An ardent student of Kathak, a 2000 year old classical North-Indian dance with complex rhythms, percussion, mathematics, and storytelling.

The number of years she has been driving. Zero intention to change this!

Rusha Sopariwala

Rusha (roo•sha) is a curious designer and a bold explorer currently living in wicked Boston. Rusha has crafted clear and compelling communications for businesses and non-profit clients, leading all phases of the design process – strategic direction, conceptual design exploration, brainstorming, creative execution and storytelling. She strongly believes in meaningful engagement and is collaborating with a start-up in the clean energy space to accelerate the adoption and accessibility of these technologies.

She is constantly looking for new opportunities to leverage design, systems thinking, and culture to attain a deeper understanding of human behavior. In this endeavor, she loves exploring different environments and getting lost in strange cities. Warmer cities preferred!


Cultural observations, Bombay vs. Boston, optimism and idealism, food fanaticism, strong opinions, fascination with people, technology and environment, delightful surprises and absolute disbelief.

Posted on Mar 11, 2017

do we belong? do i belong? i have been thinking about that a lot. at the vigil for srinivas who would have been 33 yesterday was killed in a hate crime because of his skin color.

Posted on Feb 24, 2017

teen mendu wada, ek rava dosa, do idlis, ek coffee. what would i do to eat this right now!

Posted on Feb 13, 2017

no matter your beliefs, your religion or your appearance.. everyone's welcome through these great doors

Posted on Feb 6, 2017

migration is the relatively long-distance movement. It is found in all major animal groups, including birds, mammals, fish, reptiles, and humans birds from siberia

Posted on Jan 29, 2017

a look behind the scenes: kesar da dhabha... a gastronomical journey


Thanks for checking out my work. I design for screen, paper and space and I am passionate about design for good. Drop me a line to let me know how I can help you or just to say hi.

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