Designed the serif typeface called Fragile. The entire set took about 2 months. At 10 hours a day, that adds up to about 34,560 minutes!
Grew up eating mangoes in the vibrant, cosmopolitan city of Mumbai, teeming with 19 million people.
An ardent student of Kathak, a 2000 year old classical North-Indian dance with complex rhythms, percussion, mathematics, and storytelling.
The number of years she has been driving. Zero intention to change this!
Rusha (roo•sha) is a curious designer and a bold explorer currently living in wicked Boston. Rusha has crafted clear and compelling communications for businesses and non-profit clients, leading all phases of the design process – strategic direction, conceptual design exploration, brainstorming, creative execution and storytelling. She strongly believes in meaningful engagement and is collaborating with a start-up in the clean energy space to accelerate the adoption and accessibility of these technologies.
She is constantly looking for new opportunities to leverage design, systems thinking, and culture to attain a deeper understanding of human behavior. In this endeavor, she loves exploring different environments and getting lost in strange cities. Warmer cities preferred!
Cultural observations, Bombay vs. Boston, optimism and idealism, food fanaticism, strong opinions, fascination with people, technology and environment, delightful surprises and absolute disbelief.
so humbled to sit in the langar and experience absolute selflessness. feeding 100,000 people a day, all free, all day long is all volunteered. from the cooking to serving to washing to chopping vegetables to making rotis! . . . . .
i might not like you in winters but i love your summers. i might never ever feel like a native but i know you and you know me. . . . .
the whimsy psychedelic love of the 80s! would you trade swiss, clean type for expressive, unreadable and totally whacky type? . . . .
you go about your life thinking it doesn't matter. and the less you think about it the less you'll miss it. you try to fool yourself but really, who is the fool here?! . . . 🇮🇳
Thanks for checking out my work. I design for screen, paper and space and I am passionate about design for good. Drop me a line to let me know how I can help you or just to say hi. firstname.lastname@example.org